Business to Business Lead Generation

Business to business refers to hiring a telemarketer to call into business prospects to generate leads for your product or service.  Some examples of B2B are calling offices to generate janitorial service leads, or calling small businesses to generate leads to give them health insurance plan quotes.  B2B calling has specific challenges like getting through gatekeepers, and finding the right contact (decision maker) to speak with.  All of these issues need to be addressed and scripted when creating a new process for your telemarketer.

Some examples of B2B lead generation telemarketing are: