Health Care Lead Telemarketing

Many health care specialties are finding that telemarketing to gain new clients is a cost effective way to get their name out there and provide services that people need.

Some of the common telemarketing campaigns for the health care industry are

  • Dental cleanings
  • Chiropractor visits
  • Allergists
  • Home medical equipment (such as diabetes testers)

The process for each of these campaigns will vary based on what is required.  Here are a few ideas things to think about before getting a telemarketing campaign started:

  • Don’t over think your lead generation campaign –  Short to the point and asking/verifying the fewest pieces of information possible are the way to success
  • The beginning of each call should contain a brief greeting, the reason for the call and what is in it for the prospect, within 25-30 seconds.
  • Write out rebuttals that the telemarketer might need to handle common objections.  Think of these as opportunities to give more information as well as steer the conversation back to generating a lead.
  • Remember the goal of a call is to generate interest, get basic information and establish a follow up contact, NOT to sell your product or service.  Keep it as simple as possible.

Healthcare Lead Generation Scripts

Here are several basic outlines for different lead scripts.  Remember you might need to alter the information included here to meet your needs.  Keep in mind the suggestions above while doing your edits and you will create a usable draft to start with.