Business to consumer campaigns are based on a telemarketer calling people at home to get you leads of prospects that may need your product or service. A couple B2C examples are calling homeowners and offering a free quote on any air conditioner repairs they may need, or verifying information and offering to follow up with them on a lower car insurance quote. Many telemarketing companies stay away from B2C campaigns because they are generally small and localized and don’t offer much room for growth. Make sure you find a company that has experience conducting these campaigns and has a low minimum of service so you can try telemarketing to generate leads before making a big investment.
Some examples of B2C lead generation telemarketing are: